Daniel Carroll

Daniel Carroll is a corporate brand and visual design specialists with nearly 30 years of experience in advising the executive teams of major private companies and public sector organisations.

As a co-founder of Clarity Communications, Mr Carroll has grown the agency’s expertise in developing corporate brands, particularly in the B2B environment, to build recognition and trust between organisations and its key stakeholders such as major international customers, local communities, employees, shareholders and governments. He has advised on the development and design direction of many well-known corporate brands including well-known Western Australian names such as Wesfarmers, CBH, IGO, St John of God Healthcare and many others.

Mr Carroll is well known amongst Perth’s business community for his unique blend of creativity and brand management. His work includes the creative development of branding and visual identity systems, the design of corporate communication and other promotional tools, packaging and interior space graphics. He and his team of designers have specialist expertise in corporate reporting including Annual, Sustainability and ESG-related reports. Together, their work has been recognised with numerous national awards including gold medal level reporting for major companies such as Wesfarmers.