Cynthia Thayer has over 25 years of marketing expertise in brand architecture development, market research, CPG consumer advertising across traditional and digital channels, retail and shopper marketing, licensing, toy design and new product development. She has broad marketing expertise in food, consumer products, manufacturing and advertising agencies with the Chamberlain Group, TPN, Flair Communications, Creata and the Marketing Store. Ms Thayer worked with the largest global manufacturer of garage door openers, The Chamberlain Group, managing its newest product development growth area into the smart home category. She was a key player in bringing their newest smart technology brand to life from the ground up, then building out and implementing its go-to-market plan across TV advertising, digital advertising, SEO, social media, PR and retail merchandising. She also successfully managed toy design, product development and licensing expertise from her work on McDonald’s Global Happy Meals, Nestle Brazil Easter eggs and Walmart baby/kids softlines. Her experience extends to identifying and collaborating with major movie and cartoon studios, as well as toy companies including Hasbro and Mattel. Ms Thayer has a Bachelor of Arts in Communication from Hofstra University (New York).