WA Symphony Orchestra has deep roots planted firmly across Western Australia, having spent 90 years connecting with communities beyond its core audience of classical music aficionados.
SPECIAL REPORT: An increasingly competitive funding environment has prompted several arts and cultural organisations to sharpen their focus on audience development as a means to boost sustainable income streams.
SPECIAL REPORT: Three WA arts organisations have performed a series of firsts on tours to Asia this year, building on business and diplomatic strategies that highlight the value of cultural exchange.
The West Australian Symphony Orchestra is breaking new ground in efforts to broaden its audience and appeal, and persuade the people of Perth that classical music is not the preserve of an elite clique of enthusiasts.
WHEN Australia China Business Council Western Australian president Adam Handley met WA Symphony Orchestra chair Janet Holmes a Court in a Qantas lounge a few years ago, their conversation eventuall