Ms Batten is based in the United States. Claudia has been a founding member of two entrepreneurial ventures. The first venture was Massive Incorporated. Massive was sold to Microsoft in 2006. In 2009 she co-founded Victors & Spoils (V&S). V&S was majority acquired by French holding company Havas Worldwide in 2011. Claudia is a supporter of the New Zealand start-up scene as an active mentor and adviser. She is also the digital adviser to the Board of Westpac New Zealand.