Prior to joining Nuheara in August 2016 Bruce Borenstein was the president & chief executive of AfterShokz, manufacturer of bone conduction headphones. Prior to that, he was executive vice president of The Neat Company and was responsible for their global sales and part of the company’s operating committee that set company strategy and direction. He also held senior executive positions including as principal and sales practice leader at North Riverside Partners, a consulting firm specialising in assisting companies gain market entry into the consumer electronics and technology channel; executive vice president & founder of Digital Innovations, the manufacturer of SkipDoctor CD & DVD repair device; and president of Paston-Hunter Company, a manufacturer’s representative firm. He co-authored the program “Let’s Talk Retail”, a primer for salespeople entering the retail channel for the first time. Mr Borenstein is a board member of the Accessories Division of the Consumer Technology Association and a trustee of the CTA Foundation Board. He is a past winner of CTA’s Innovation Entrepreneur Award as Small Business Executive of the Year and has been a featured speaker and panelist at a variety of industry functions.