Brack Norris is a co-founder & chief digital officer of Evari, an insurance technology company. Now based in London, Mr Norris is an entrepreneur focused on digital innovation and customer experience. He was a director of PlayAR, an innovative digital technology business with an app for sports fans attending live sporting events to access real-time statistics and game play animations through their phone camera. Mr Norris was also an owner of Perth Kitesurfing and head instructor of WA Surf. He holds a Bachelor of Commerce from Curtin University.