Ashton George commenced his insurance career in 1982 as a junior with Insurer CMI, followed by a period with Norwich Winterthur (which later became CIC Insurance). He navigated through claims and underwriting before transitioning to a broking firm in 1991 with EBM. Since joining EBM in a broking management role within the SME & commercial area, his move to Kalgoorlie in 1994 was to set up EBM's first office outside of Perth and taking a leadership role amongst the Kalgoorlie Boulder (Goldfields) community. He became EBM's executive client director in March 2024.