Amy Burch’s first involvement originated in the marketing of Howard Park, MadFish and Marchand & Burch. Her networking and marketing skills, combined with her attention to detail, ensures that the Howard Park experience is always exactly as it is intended. Born in Singapore, her Chinese heritage influences her wine tasting experience to incorporate the appreciation of multitude of flavours offered in Asian foods, and this marries perfectly with the experiences and enjoyment of drinking wine. As well as a passion for producing wines of excellence, Mrs Burch's eye for design is evident in the construction of both the Howard Park wineries in Margaret River and the original winery in Denmark. Built along Feng Shui principles, the winery in Margaret River has achieved recognition for design excellence, standing as a modern Australian winery landmark. Another building called the ‘Wine Chapel’ was a project Mrs Burch completed. She travels around the world representing the family wine company as well as training young people in wine education and service. Mrs Burch has travelled to the UK, Cambodia, Malaysia, Singapore, Canada and China promoting the range of wines produced by Burch Family Wines.