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Alison Petrie is the managing director of Encanta Event Management. She provides leadership in strategy, business development, administration and technology, steering the company forward and deepening its national and international presence. Prior to this, Ms Petrie was chief executive of a Perth-based not-for-profit organisation. She held senior management and leadership roles with both the Hilton and Starwood Hotel Groups. Ms Petrie is also the WA Councillor on the PCOA Council.