Alexi Baker is an experienced executive and director with expertise across media, digital, transformation, strategy and large transactions.
Ms Baker has been the chief customer and digital officer at the National Rugby League since May 2021. She is responsible for all consumer revenue streams, digital, marketing and customer experience
Prior to that, Ms Baker spent nine years across various roles with Nine Entertainment Co including as managing director of commercial as well as director of strategy and M&A. She had also worked in investment banking at Deutsche Bank and Credit Suisse.
Ms Baker was a non-executive director of PedestrianTV, CarAdvice and RateCity.