Willow is a Bluetoothenabled plant monitoring system that operates on a hub model through which an indoor greenery enthusiast can manage the needs of flora living within their walls.
Founded in late 2020, by tech entrepreneurs Jimmy Shamim and Jared Carlin, Willow was pledged about $45,000 via a Kickstarter campaign in 2021 and has also received substantial backing from RAC’s venture capital arm, BetterLabs.
