GEM Consulting

Established in WA: 1996

Past Employees

NamePositionYear StartedYear Ended
Simon Axworthy Manager20062009
Darren Smith Joint Managing Director20012007
Brian Beresford Director20012007
Robert Radley Joint Managing Director20032007
Anthony Robinson Manager19992006
Ann Robinson Manager20002005
John Poynton Chairman19962004
Matt Weaver Associate20012004


GEM Consulting, a business started in the 1990s by three of Azure Capital’s founders Geoff Rasmussen, Errol Levitt and Mark Barnaba.

In 2003, the founders sold GEM and their allied investment banking business to South African-based AST, which installed Robert Radley and Darren Smith as joint managing directors of the management consultancy. Mr Barnaba and Mr Rasmussen stepped away from consulting completely when they formed Azure Capital. Mr Levitt has moved away from Perth.

GEM remained the powerhouse of the local market during the next few years. Its WA management bought a 70 per cent stake in the business and eventually the business was sold to PricewaterhouseCoopers (now PwC), which was looking to return to management consulting space after selling out to IBM several years earlier. It no longer exists as a stand-alone brand.
Biography last updated 15 Nov 2018

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