Baileys Group is a diversified tourism business led by directors Scott Bailey, his cousin Guy Bailey and Tim Crosland.
Their first venture was the purchase of a marine fuel facility in Fremantle’s fishing boat harbour in 1986, ahead of the America’s Cup yachting event the following year. Through a series of new builds and acquisitions, the company established itself as the main fuel provider to the commercial marine industry in WA and the Northern Territory.
As part of the expansion, the Baileys teamed up with West Kimberley Fuels owner Jeremy O'Driscoll to form Broome Pipelines in 1999, before the peak of the oil and gas exploration period. The Baileys continue to own and operate this business and Mr O'Driscoll has since retired.
In 2004, the company approached Sydney Port Corporation with a view to establishing operations on Sydney Harbour. This lead to Baileys Group developing 2ha of waterfront land in Balmain, which includes the largest marine fuel outlet in Sydney Harbour, dry boat storage, and marine repair facilities. This venture is ongoing and still owned by Baileys.
Baileys Group grew to become one of the country’s major fuel providers, supplying approximately 150 million litres of fuel annually. The fuel supply business was sold to Caltex in 2011.
In 2007 Baileys Group purchased ferry operator Rottnest Express. They rebranded and built up the business, which won several awards and grew to carry 350,000 passengers per year. In 2016, they entered an agreement for the Quadrant Private Equity-backed Experience Australia Group (EAG) to buy out Rottnest Express. Baileys Group is now a shareholder in EAG, a national tourism business which also includes The Ghan, The Indian Pacific and Cruise Whitsunday.
In December 2015, Baileys Group was named as the Rottnest Island Authority’s preferred proponent to develop eco-based accommodation at Pinky Beach, and it has subsequently been given the go-ahead to build the 86-tent Eco Retreat and Beach Club.
Baileys Group has also acquired the newly-branded Thomsons Rottnest (formerly Aristos Restaurant) on Rottnest Island.