Tim Atterton

Price cuts a doomed strategy for business

Curtin's Tim Atterton presents the folly of price cuts.

A fresh take on entrepreneurs

In a guest column for WA Business News, Tim Atterton, director of the Entrepreneurship and Business Development Unit at Curtin Business School, and chairman of WA Small Business Development Corporatio

Accountants need to change approach

CLEARLY, accountants have a key business development role with their small and medium business clients – but they need to increase their understanding of what makes entrepreneurs tick, and provide financial information in ways that helps businesses to imp