Brand value

Branding professionals are still grappling with the after effects of the GFC as well as increased competition from across the communications sector, but opportunities exist for creative thinkers.

ADVERTISING agency 303 couldn't keep up with coverage its Enjoy the Ride campaign attracted in social media in the days following its launch on behalf of the Office of Road Safety.

THE decision by Retravision (WA) to expand into solar energy systems earlier this year harnessed the goodwill developed by its 50-year-old brand to sell an increasingly popular green technology.

THERE'S more than a hint of the old school ad executive about The Brand Agency's founder, chairman and chief, Ken James.

In a world where the internet is a vital tool for anti-development protesters and ‘viral' campaigns against mining and gas companies' handling of native title and environmental claims, a company's