We live in a world that revolves around data – at work, at home and in society. Every business is now a digital business in some form or another, with digital information being central to just about all operating processes, transactions, communications, and governance.
NEXTDC’s new world-class data centre (P2) in Perth will open to the local community in early July. Located in the CBD, P2 is set to help WA strengthen its position as a growing digital economy, just when the region needs it most.
Frequent and dramatic change is a new constant for organisations today, and digitisation is the key to meeting present challenges and being prepared for the inevitable next disruption to ‘business as usual’.
To be successful in today’s digital landscape, having a clear strategy that ensures data is always safe, critical infrastructure is always available and applications perform predictably is a business fundamental. Achieving this introduces an inherent capability to pivot quickly and adapt easily to future periods of change.
Ultimately, the objective of an effective digital strategy is to deploy an integrated technology platform that is flexible, agile and rapidly scalable. When supported by appropriate levels of redundancy, back-up, and disaster recovery planning, this strategy transitions technology from being a cost centre, to a business enabler.
This kind of digital resilience is being driven by as-a-Service technologies including cloud computing. It is intrinsically tied to achieving core business management objectives such as cost reduction, productivity improvement, business continuity planning, risk management, regulatory compliance, data security and innovation.
The must haves of digital business
The first half of 2020 has demonstrated just how much of an essential service that digital infrastructure is to the economy and our community. Without it our emergency, welfare, health, and communication services would not function. As many have just discovered, you can add commerce to that dependence equation.
It’s not just your customers that have to be serviced by technology either. With a massive increase in the number of staff working remotely and the high likelihood that many will never return full time to the office, we are entering a new era where all business systems and applications used by staff must be accessible, all the time and from anywhere.
Creating that resilient digital capability has been illustrated as a ‘must have’ for future success. Ultimately it involves a rethink of how infrastructure is architected, so that critical systems are located within close proximity to the cloud platforms, carrier networks and IT services that enable, and actively empower ‘work from anywhere’ strategies.
Industry leaders have moved quickly
The response we’ve seen from many of our customers, to the challenges of a pandemic and its associated economic impact has been extraordinary. We have helped retail organisations facilitate a rapid scaling up of their connectivity to clouds as online shopping growth forced them to quickly deploy additional bandwidth and virtual infrastructure to cope with increased traffic and sales.
Financial services and insurance organisations pivoted by accelerating their transformation priorities and online customer experience programs to reflect the dramatic reduction of physical contact with customers.
Perhaps some of the most prolific changes seen were organisations pivoting their connectivity infrastructure, and use of collaboration tools, now seen as essential to keeping their teams productive, engaged, and set up to succeed while physically separated. Platforms such as Microsoft Teams, Zoom and Slack, as well as entertainment platforms like Netflix and other streaming services saw their traffic increase by as much as 1000%.
None of this rapidly deployed, flexible, extended digital functionality is possible without premium colocation data centres. These data hubs, like P2, are where the interconnected ecosystem gathers in close proximity to each other to reduce the cost of connectivity, to address security and power requirements at scale and to dramatically improve the latency and jitter that impacts application performance, and importantly customer experience.
By locating critical infrastructure in the same facility as all the other IT, telecommunications, cloud and managed services relied upon every day, NEXTDC customers are benefiting from the inherent flexibility and agility that comes with being able to easily scale, change and connect without limitation.
The power of Perth, under one roof
As a leader in the data centre industry, NEXTDC is committed to delivering a level of data centre quality and engineering excellence that surpasses industry benchmarks. Meeting the world’s highest standards for data centre design, construction, and operations, P2 will be Perth’s only completely fault tolerant data centre. To support the ‘always on’ nature of our customers digital business, critical infrastructure certified to this standard is paramount. NEXTDC remains the only data centre provider in the market that can deliver customers with a 100% uptime guarantee.
The investment into building P2, and this important digital hub, will deliver local organisations enhanced connectivity capability and access to critical digital services - such as public cloud onramps and submarine cables - at the closest possible proximity, helping to drive significant economic prosperity to WA. P2 directly connects Perth by subsea cable to Singapore and Sydney, opening the door for significant business opportunities for the Perth economy.
NEXTDC continues to uphold the strong environmental sustainability principles that our data centres are synonymous for. We are dedicated to leading by example, breaking new ground, and establishing new benchmarks in sustainability excellence, and P2 will be no exception. Championing the newest engineering innovations in technology and operational best practises, P2 sets a new industry benchmark for power efficiency in Perth and will help support our customers in making smart technology decisions that are great for business and the environment.
It’s an exciting time for Perth, as we gear up to take a quantum leap forward in the attraction of Western Australia as a region to invest and do business. We are excited to pull back the curtain to this important new critical infrastructure investment, which will provide a platform for local businesses to take their unique value to the world.
If the resilience and reliability of your critical digital infrastructure is front of mind, we encourage you to book a tour of P2 Perth, and experience what next generation digital data centre infrastructure looks like, and importantly, how your business will benefit from it.