Titan Digital becomes one with One Brand

Digital agency Titan Digital has absorbed brand agency One Brand, bringing One Brand managing director Martin Purcell in as the director of its new Titan Brand product.

The planned Titan Brand product is targeted at the SME market, and will be overseen by Titan Digital director Ian Thubron, who joined the company earlier this year.

Titan Digital founder and managing director, Wayne Hughes, said “[Mr Purcell’s] appointment elevates Titan’s service offering to a whole new level and is central to our delivery of a genuinely holistic, integrated digital investment for our clients.”

Mr Thubron said that he sees the acquisition of One Brand and the creation of the new product as challenging the current status quo of digital being absorbed by brand or marketing.

Mr Purcell has 20 years of marketing experience, and has served on the council of the Australian Marketing Institute for the past seven years.

He also holds the role of managing director of 8 Strategic.