Thieves good PR for winery

NSW-based winery McWilliam’s can be expected to exercise greater caution in its branding of future premium wine ranges, after some of its Margaret River label recently met a dubious fate. A number of crates of the company’s ‘Catching Thieves’ label, established last year, was on board a truck that was stolen in Victoria last week. The truck was recovered and the wine was intact, although McWilliams may want to revisit their website blurb, which reads: "Wines with so much style you’ll do anything to get your hands on them."

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