Technology profits

Greater investment in technology could increase the profits

of small to medium enterprises by up to 20 per cent, says Telstra Business Solutions managing director of SME sales Peter Frueh.

“Some larger businesses that have found every $1 they invest in communications returns $5 because it delivers savings in other areas,” Mr Frueh said.

He said fewer resources and less time to investigate effective communications often hindered progress of SMEs.

“For example, one quarter of calls to small businesses go unanswered or get a busy tone,” he said.

“We are concerned, as are many of our customers, that a missed call is a missed business opportunity.”