What?
Perth startup QuizJam, which was best known for its quiz widget, has been remaned Komo to reflect its range of digital engagement tools.
Komo recently launched its digital coupons technology, which is currently being used by the National Basketball League and Hungry Jack’s for their ‘free burger’ fan engagement campaign. The digital coupons technology was also used with Optus for the distribution of discounts and giveaways as part of the Optus perks program.
Komo also has a pending release of Komo LIVE, a purpose-built fan engagement tool designed to capture the attention of the whole crowd at major sporting events with an immersive experience.
Where?
Accompanying the name change will be the launch of the new website, komo.digital, which contains demonstrations and case studies of the new products.
Who?
Perth-based Joel Steel is the chief executive of Komo. Glenn Morton is chief technology officer.
Quotation
“These days the average online display ad click through rate is less than 0.1 per cent. As a brand you need to get a deeper understanding as to what your audience wants and deliver them real value before you should even think about asking for something in return,” Mr Steel said.
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The startup secured $810,000 in seed funding this past year, which enabled the expansion of the development, marketing and sales teams. Komo now has a team of 17 spread across the country and internationally.
The Komo transaction was the largest reported private investment into a WA company in Techboard's December quarter funding report for startups and young tech companies.
The Techboard report found that WA startups and young tech companies were involved in $170 million of transactions, with most of this attributable to the $137 million acquisition of ASX-listed Spookfish.
Aside from that acquisition, Techboard identified only $33.5 million in funding across 20 funding events. This was mostly from 11 placements by listed companies.
