What?
Unocart has launched Uno-Insights to provide real-world analytics for fast-moving consumer goods companies by leveraging mobile technology to capture purchase behaviour in the offline world. Its mobile apps, UnoMoney and Unocart, reward users to capture their receipts. Its proprietary technologies then extract each shopper’s item-level purchase data and match it with specific products, user surveys and other signals. After the data is analysed, it is displayed in an easy-to-use dashboard powered by Uno-Insights.
Where?
Uno-Insights can be accessed at www.unoinsights.com.
The UnoMoney and Unocart applications can be downloaded for free in the Android Play Store and on iTunes.
Who?
Unocart was co-founded in 2018 by Tyler Spooner and Brenda Lai.
Quotation
“We are really passionate about the opportunity to leverage mobile technology to capture purchase behaviour in the offline world, and with the launch of Uno-insights, we are ready to share our data via our
data-as-a-service platform,” Tyler Spooner said.
$/Market/News
Unocart’s shopper panel is growing at 370 per cent /month. It is currently supporting over 500 retailers online and offline, analysing tens of thousands of receipts monthly and thousands of receipts daily. The UnoMoney & Unocart apps currently have over 50,000 users in Australia.
