Sydney agency lands BankWest contract

Sydney-based creative agency Host has secured the strategic planning contract for BankWest's $18 million media account while Ikon Communications will handle the bank's media buying duties.

A BankWest spokesperson told WA Business News that Host won the contract from Starcom MediaVest, which also had responsibility for media buying.

Host has been working with BankWest for around 12 months in the creative side, helping to launch the bank's "Happy Banking" campaing last year, the spokesperson said.