South Park has Lumacom laughing

PERTH-BASED Lumacom Ltd has secured an order with the Adelaide South Park Hotel for a rooftop advertising display using the LumaPanel signage system.

Lumacom described the order as “a key breakthrough” in its efforts to take its LED-based visual display technology to the east coast market. Negotiations continue with the Flag Choice group, which is aligned with the South Park Hotel, for the ordering of a second similar sign.

Lumacom said the Adelaide sign was the first of several potentially sought by the hotel chain. The sign’s erection is subject only to council approval, which is currently in progress.

The company said the Adelaide order was handled by its recently established office in Melbourne. Staff in this office will aggressively target new sales and opportunities in the east coast, with other signs earmarked for prime locations throughout Melbourne and Sydney as electronic billboard signs.

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