20/02/2007 - 22:00

Simon Forth - Legend Corporation Ltd

20/02/2007 - 22:00


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Simon Forth - Legend Corporation Ltd

Title: Executive director

Business: Technology company

Total employees: 350

Reporting directly: n/a



Simon Forth says that driving the growth strategy to take Legend Corporation Ltd from a private company to an ASX-listed entity has been his greatest business achievement.

In early 2000, Mr Forth developed a two-phase strategy to overcome restrictions in working capital by transitioning Legend into a public company, and later by driving organisational growth. The company underwent a second capital raising in 2005 to source an injection of additional funds to further expand growth into Asia.

Legend operates in the electrical, IT and semiconductor industries and has manufacturing facilities in Australia and Singapore, four international subsidiaries and 12 sales offices in seven countries.

Career guides

• Holding a vision for the future and embarking on a new journey that creates something new is what drives him.

• Provide staff with the best opp-ortunities so they may achieve their individual goals and career objectives.

• Honesty, teamwork and leadership are three key values and behaviours he strives to demonstrate in my role at Legend.


Mr Forth holds a master of business (UWA) and a company director diploma (AICD).

On a personal level he supports the Red Cross Annual Shield Appeal. Legend Corporation Ltd supports various charities, such as Lions Australia and Cancer Care.

Top tips

“Buy low sell high. It’s a very simple philosophy, but in this age of high-tech gadget, the basics are often overlooked. In other words, never forget the fundamentals elements of business – maintain a healthy cash flow. Don’t lose money.”


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