While networking at a Business News function last year, Revo Fitness founder and managing director Andrew Holder struck up a conversation with Lifeline WA chief executive officer Lorna MacGregor.
Mr Holder and Ms MacGregor always have a keen eye for being able to help those in need: a mindset replicated by their respective companies.
Teaming up with Lifeline WA on Friday, Revo will aim to raise $15,000 for Lifeline WA’s 24-hour crisis support and suicide prevention services, courtesy of its Lift for Lifeline WA initiative.
Between 6am and 8pm at Revo’s five most popular gyms – Claremont, Cannington, Canning Vale, Joondalup and Scarborough – the company will donate 50 cents for every lift, rep and squat completed by its members during workouts.
“When we got chatting, I just felt the synergies completely aligned and I was extraordinarily inspired by what they, Lifeline WA, do as an organisation,and we just wanted to get involved,” Mr Holder told Business News.
“Our teams got together, thought of a way to be able to promote our health and fitness impacts in relation to mental health and here we are with Lifeline WA’s Lift for Lifeline WA event.
“It kicks off tomorrow, which we are extraordinarily excited about.”
Alongside the event, Revo has separately pledged $50,000 in order to help the training and development of 12 Lifeline WA crisis support workers.
“This will help twelve crisis support workers finish their education and training to support Western Australians in crisis,” Mr Holder said.
“More than 100,000 (134,865) Western Australians called Lifeline last year and estimates are, this will go to around 150,000 in 2025.
“And so if we can do our bit to make sure we are training support workers to answer their call to support them and help them through those difficult times to get through, we can help make sure that no-one faces their darkest moments alone.
“Which is such a wonderful thing for us to be able to provide to the wider community.”
Presently, a new call is made to Lifeline WA every 28 seconds.
In April, Revo – which won medium business of the year at last year’s Business News RISE Business Awards – also teamed up not-for-profit organisation Ocean Heroes, raising $214,000 from the 2024 Revo Fitness 24 hour Swim for Ocean Heroes event in Scarborough.
“Luke Hallam and the team down there do phenomenal things for autism and creating activities to get people healthy, out moving and great experiences for people who might not necessarily have the opportunity to have,” Mr Holder said.
“For us, we got such buy-in from our team and our members, wanting to support that organisation and charity.
“Whether that’s donating their time, donating through their own businesses or own back pocket, or whether it’s actually just making sure they are able to be there and support those kids and the organisation in general.”
Ocean Heroes, a charitable company founded in 2016, provides a free program where autistic children can learn how to surf.
The annual swimming event also serves as an opportunity to provide greater community awareness of autism.
Mr Holder also provided an update regarding Revo’s expansion plans in WA and interstate, after it was announced in June that four WA gym locations – Butler, Mandurah, Rockingham and Wanneroo – would open by the end of the year.
“We’re well on track to get to fifty-two before Christmas,” he said.
“We’ve got five gyms opening before the wonderful festive season and so our team is extraordinarily driven to provide a great service and facility for the wider community across Australia.
“A couple will be opening here in WA, two in South Australia and one in Victoria. And then we’ve got a big 2025 on our hands, which we are excited about.
“Our goal is still to get to 100 locations by 2026 and we’re well on track to do so.”
In July, the company’s Revo Fitness Stadium location, home of the Claremont Football Club, also reopened following a $1.1 million makeover.
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