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Reader Response - pSivida Limited

The Hart of the matter. THANK you WA Business News for the Branding lunch last week. It was disappointing that your original guest speaker, Ted Horton, was unable to attend but Mike Newman (pictured) proved to be an entertaining and informative alternative. I also thought I would take the opportunity to point out that Bowtell Clarke & Yole does not manage the Rick Hart brand, as claimed at the event; that agency manages the marketing and promotion of our Rick Hart Seconds business. Our main brand is handled internally by our in-house marketing team with assistance and guidance from Murray McDougall, whose business is called The Retail Consultancy. Murray works very closely with our team in managing the brand and as such deserves recognition and credit for this role. Nicholas Kirby group general manager Rick Hart Group

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