27/07/2004 - 22:00

Reader Response - Re branding

27/07/2004 - 22:00

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Reader Response - Re branding

The feature on Western Australia’s top brands (WA Business News, July 22) was intriguing and I readily concede I concurred with most of the results.

However, biased as I obviously may be, in terms of retailing I think the omission from the top 10 Western Australian brands of the Barbagallo name is an error.

Indeed, when we first made our foray into the eastern seaboard (2001) as the Australian distributor of the luxury English Sunseeker motoryachts, the Barbagallo name was an enormous leverage factor, in gaining instant respect and acceptance with both the media and prospective purchasers.

Greg Ross

Marketing manager

The Barbagallo Group

 

Editor’s note:  The rankings for the branding feature are based upon a survey of the Western Australian advertising industry. All advertising agencies in WA are invited to participate.

STANDING BY BUSINESS. TRUSTED BY BUSINESS.

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