Programmed signs on with Force

Employment provider Programmed has signed on as the Western Force’s first major sponsorship partner for 2018, ahead of the launch of the World Series Rugby competition next month.

Under the deal, Programmed will have its logo on both sleeves of the men’s and women’s playing jumpers, and prominently on the back of the women’s jumper.

Western Force chief executive Nick Marvin said it was pleasing to bring Programmed on-board.

“To have an organisation like Programmed, and someone with a vision like Chris to join us, to be the first to come on-board and align brands with us is quite a momentous day,” he said.

Programmed managing director Chris Sutherland said the Force had strong ties to local sporting communities.

“Programmed is proud to stand with Western Force to ensure the great work of the past is not lost; that young boys and girls across WA can develop into great men and women through participation in rugby; and that the pathway from junior rugby to the highest level for men and women in WA is there for all to see,” he said.

The WRS kicks off on May 4, with the Force taking on Fiji at nib stadium.

Mr Sutherland is speaking at a Business News Success & Leadership breakfast at the Hyatt hotel next week, on Thursday 3 May. Call 9288 2100 for booking details.