Power to 303

THE $3 million Western Power advertising contract has gone to 303 Advertising after a three-way pitch that also included Marketforce and incumbent The Brand Agency.

This is believed to be the first major account loss sustained by The Brand Agency in the past four years.

303 managing director Jim Davies said he still had to discuss some of the finer details about the account with Western Power.

The Western Power brand is likely to be attached to the Government-owned electricity retailer that will be created by the Western Australian Government’s proposed disaggregation of the power utility.

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