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Pool joins Optima

Listed Australian surfwear specialist Optima Corporation has drawn on the expertise of leading US clothing marketer Jeff Pool who has been appointed sales director. Mr Pool, a respected former sales manager for several leading US footwear and clothing firms will focus his attention on Optima’s high profile WEST and Creatures of Leisure brands. As North American sales manager with the Gravis and Analog brands, Mr Pool exceeded sales targets. In these and other senior positions – with Atlas Distribution, Element Skateboards (owned by Billabong), Sole Technology (Etnies Shoes) and Reef Brazil – Mr Pool also gained extensive experience in hiring, organising and revitalising sales teams.

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