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Podcasting is the new blogging

Despite having been around since the noughties, podcasts are one of those things that you’re either really into, or know next to nothing about.


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San Francisco, CA
Great article that sums it pretty well! Podomatic, a podcast hosting platform, has been in the podcasting world since 2005 (same time as Odeo/Twitter) and it is great to see how much podcasting has picked up. It used to be some obsure thing for geeks. Now the audience and the public has discovered how great podcasts can be. Listeners can listen to great independent podcasters on a variety of subjects. Where else can you get that? While it is true that advertisers still have to wake up to the opportunity that podcasts offer, they are slowly starting to figure it out. Podcasters now have several ways of earning money from their podcast ( "donations" from listeners, adverstisement and subscription/membership services). Podomatic has partnered with Patreon which allows listners to donate to podcasters. We also partnered with AdvertiseCast and podcasters get to keep 80% of the fees received advertisers. Hooray for the independent podcaster and for the audience. Great minds+money+ smart audience= amazing content !

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