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Piquant Blue’s US deal

SUBIACO olive oil marketer Piquant Blue Ltd has announced its first major US supermarket account, with leading US retail chain Albertson’s Inc. Under the deal Piquant Blue, Australia’s largest olive oil sales and marketing group, will sell its supermarket brand olive oil, redisland, in Albertson’s 500 outlets across California. Albertson’s Inc is one of the five largest food and drug retailing groups in the US, with 2,500 stores spread across several retail names, with annual revenues of about $52.6 billion. The first shipments of redisland are scheduled for delivery in June. Piquant Blue managing director Andrew Konowalous said the company was on track to achieve its interim target of 2,500 stores selling redisland in the US. “Our US roll-out is based on achieving success on a regional basis first, then engaging with nationwide accounts. We’re currently negotiating agreements with other significant US retail customers across our three key regions,” he said.

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