PALANDRI Wines is one of two new sponsors to leverage marketing opportunities at this year’s Telstra Rally Australia.
Palandri will be the official wine sponsor and, according to Palandri chief executive officer Gordon Grant, the deal helps the company sell its Western Australian origins.
“Palandri recognises that to market wine effectively in a global environment, much of our message revolves around selling Western Australia,” Mr Grant said.
“Events are one way to increase our State’s exposure and for this reason Palandri is delighted to be associated with Telstra Rally Australia in 2003.”
Subaru Australia has also signed as an official partner to the event, which takes place in Perth from September 3 to 7.
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