In the dynamic world of digital marketing, success is often measured by the ability to adapt, innovate, and consistently deliver results. Perth's own PWD Digital Agency has not only met these criteria but has exceeded expectations, making a mark as one of the leading digital marketing powerhouses in the region. Since its inception in 2007, PWD has embarked on a remarkable journey of growth, evolving into a company that combines style with substance to drive business success.
The PWD story is nothing short of inspiring. Within just ten months of its establishment, the agency managed to triple its turnover – a testament to its unwavering commitment to excellence. Today, PWD boasts a team of 39 in-house professionals, each a specialist in their respective fields. This dedicated team collaborates seamlessly to offer clients a full-service experience that covers all aspects of digital marketing, from website design to SEO, social media advertising to App development, and even logo and product designs.
PWD's standout feature is its "omni-channel" approach to marketing campaigns. Unlike many agencies that focus solely on one aspect of digital marketing, PWD takes a holistic view of a client's needs. This approach has earned PWD a stellar reputation for creating stylish, user-friendly websites that consistently yield tangible results.
Managing Director Oliver Wood, who has been instrumental in the agency's success, emphasises the agency's commitment to client-centric service. "When you work with our digital agency, you'll meet with the owner, strategists, head of departments, and the ones on the ground who do the work," he says. "Our advice aligns with your best interest, reflecting what we would do if we ran your company because we understand that long-term success is that simple."
PWD's client portfolio is as diverse as it is impressive. The agency has effectively partnered with local governments, large corporations, and small to medium-sized businesses alike. Noteworthy projects include developing the website and app for the National Indigenous Times (NIT), a project that highlights PWD's commitment to meaningful, community-oriented work. Additionally, PWD has lent its expertise to projects such as creating the new Bayswater Waves and Recreation Centre Website for the City of Bayswater, rejuvenating Lease Equity's website, redesigning and developing the Shire of Quairading's website, and developing a comprehensive operations and NDIS management system for VIP Auslan (Vital Interpreting Personnel).
One of the agency's key strengths lies in its dedication to simplicity and efficiency in website design. PWD's in-house custom design team takes a client-centric approach, crafting websites tailored to meet each company's specific goals. Wood places equal importance on both creativity and functionality in web design, emphasising the authentic user experience as PWD's unique selling point.
"Anyone can design a website," Wood explains, "but few design teams can construct a unique, impactful experience that can captivate and convert users. By leveraging cognitive psychological principles, we create a user journey that will convert more traffic, resulting in more leads for your business and a higher return on investment."
PWD's journey has been marked by numerous milestones, including its achievement of ISO Accreditation 27001 (with 9001 in the works), distinctions that set the agency apart as a leader in its field. PWD also takes pride in its commitment to the community, evident in its sponsorship of Keanu Pinder from the Perth Wildcats and its exclusive role as the industry expert for Digital Marketing topics at WA Leaders for the next two years.
As a home-grown success story, PWD Digital Agency is poised for continued growth and influence in Perth's rapidly changing digital marketing landscape. Oliver Wood attributes the agency's achievements to several factors, including his personal journey as an immigrant, his undiagnosed ADHD, and his tenacity to push on when many would have given up.
Wood believes that ADHD, when harnessed effectively, can be a superpower in business. Its ability to provide hyper-focus and creative thinking has driven PWD's innovative solutions and approach to marketing.
Being an immigrant has also shaped Wood's perspective on business. He notes that having nothing to lose can be an advantage. However, being a newcomer also means having fewer connections, he has overcome this challenge with determination and resourcefulness.
Tenacity has been a defining trait in PWD's success story. Facing difficult, stressful, and uncertain situations, Wood and his team have consistently put their heads down and pushed through, emerging stronger each time.
When asked about the projection for PWD Digital Agency in the next five years, Wood is cautiously optimistic. He acknowledges the growing trend of companies bringing digital marketing in-house and anticipates increased competition. To stand out, PWD will focus on excellence in its core specialties and continue to provide top-notch service to its clients.
Wood also boasts a portfolio of flourishing ventures, such as Renovation Capital, Majestic Stairs, and Bushkids Early Learning. His dynamic leadership and innovative expertise have left an indelible mark on Perth's digital marketing scene.
What sets PWD apart from other agencies is their local presence and personalised approach. Despite its growth, PWD remains accessible, emphasising its commitment to client communication. Wood's continued involvement and the agency's dedication to staying on the cutting edge of technology and marketing trends are further distinguishing factors. Their practice of only recommending strategies they employ themselves is a testament to their commitment to delivering high-quality services.
As PWD Digital Agency continues to grow, innovate, and serve clients across various industries, it is clear that this Perth-based success story is far from over. With its focus on excellence, commitment to community, and adaptability, PWD is set to remain a key player in the ever-evolving world of digital marketing.
