PR win

THE public relations strategy for the BankWest Fremantle to Darwin Splash provided local agency AdlinkJLS with an opportunity to test out its crisis management skills, and to pick up a national award.

AdlinkJLS won a Golden Target Award at the National Public Relations Institute of Australia Awards for Excellence this week.

The agency was recognised for the public relations work it undertook for the largest yacht race in WA since the America’s Cup.

In the Media and Marketing section of WA Business News this week Noel Dyson looks at the future of the local public relations sector and the split between the public relations and marketing budget.