The University of Notre Dame Australia has become the first Western Australian university to have its marketing program recognised as part of the Australian Marketing Institute's Certified Practising Marketer program.
In August 2004, Dr David Clark-Murphy, Senior Lecturer in the University's College of Business, gained agreement from AMI, via their WA branch, to develop and propose such a set of protocols for universal use, and to use Notre Dame as the pilot accreditation procedure.
All Notre Dame business degree details were analysed on the basis of unit composition and teaching mode, before being submitted to AMI for endorsement and recognition.
To mark the successful completion of this pilot scheme, Mr Daniel Devellerez, AMI's WA State President, visited Notre Dame on Wednesday 2 November, where he gave a one-hour presentation on AMI's recently established recognition protocols for university degrees.
AMI will then join the University's College of Business in formally establishing two prizes in marketing, a $250 prize for the best undergraduate progress in marketing, and a $500 prize for the best graduating marketing student.
Dr Clark-Murphy confirmed that Notre Dame looked forward to a long relationship of mutual benefits stemming from this new recognition, with students motivated to become student AMI members, and to pursue further studies in the field, and for all business students to enjoy the satisfaction of completing qualifications that are fully endorsed by the leading body within the industry.
