Net broker hit 5.4 million times

PERTH-based Internet stock broker Sanford Securities recorded 5.4 million website hits per day in January.

According to, it is now ranked as the number two website in Australia – a rapid growth considering the trading and operational system was only implemented in September last year.

Sanford Securities CEO Steven Goh said the company had increased the total number of trades and contact notes by more than 46 per cent since October with website traffic increasing by one million hits per month.

The company has implemented a new management plan in the lead up to a compliance float on the Australian Stock Exchange due to occur in March.

“The company is being restructured into eight core business areas and we are recruiting some of the world’s leading information technology, e-commerce and financial industry personnel to senior management,” Mr Goh said.

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