Perth-based financial services firm ThinkSmart has signed on as a major partner of the National Basketball League.
NBL chief executive Larry Sengstock said the two companies were a “natural fit”.
“This is the first time we have had a league partnership in the financial services sector, which is exciting,” Mr Sengstock said.
“ThinkSmart’s support of the NBL via its market-leading RentSmart product is a terrific vote of confidence in the NBL’s strategic direction.
“It shows that the growth we have exhibited over the past few years is being recognised in the corporate world.”
ThinkSmart chief executive Ned Montarello said the partnership was an important step in expanding the awareness of RentSmart in Australia.
Financial terms of the partnership were not disclosed.