Perth radio station 92.9 was the biggest winner in the latest Nielsen survey results out today, while its Austereo stablemate Mix 94.5 retained its position as Perth's number one radio station despite a slump in its ratings.
Mix 94.5 was the number one station for the 97th consecutive survey.
The percentage of the Perth market who listened in to 92.9's Troy Nelson in the afternoon increased by 2.5 per cent to 14.7 per cent, and the 4pm to 7pm drive session with Fifi & Jules/Hamish & Andy increasing by 2.4 per cent to take on 15.6 per cent of the market share.
Breakfast with Lisa, Baz & Sam was up 1.1 per cent to 11.8 per cent of market share, cementing its position as number two in FM breakfast radio.
The survey averages showed that an audience of 364,000 tune in during the breakfast session, declining to 320,000 for the morning session, 281,000 for the afternoon session, 234,000 for the drive session, and concluding with 68,000 in the evening.
Linda Wayman, general manager of Southern Cross Austereo Perth, which owns both Mix 94.5 and 92.9, said 92.9 had enjoyed a great finish to the year and that she was over the moon with this results.
“The 92.9 team can now have a well-deserved break, knowing they put in a huge year,” she said.
Mix 94.5 maintains its number one slot and the hold on the title of most successful radio station in Australian history. It is also currently celebrating 12 years as Perth’s number one radio station, Ms Wayman said.
“It’s a fantastic achievement from a very talented team, both on-air and off-air. We look forward to 2012 and our objective is to reach 100 consecutive survey wins next year,” she said.
Mix 94.5 lost share market percentages in every category across the day, but held on to their first place with 15.1 per cent of the market, down an average of 3,000 listeners from last survey’s 36,000.
Other winners included 6JJJ which increased its market share from 9.5 per cent to 10.3 per cent since the last survey, and 6IX which increased its share from 3.8 per cent to 4.3 per cent. ABC720 and ABCFM both lost 0.6 per cent, finishing with 9.9 per cent and 2.9 per cent of the market respectively, and 6PR declined from 9.7 per cent in the last survey to 9.3 per cent.
Breakfast announcer Eoin Cameron of ABC720 regained his lead in that slot over Mix 94.5, entertaining an average 53,000 people compared to Mix 94.5's 52,000. In the last survey, numbers showed ABC720 at 52,000 and Mix 94.5 at 55,000.
