MANAGEMENT at WA’s largest advertising agency Marketforce is awaiting the outcome of weeks of speculation that eastern States-based agency George Patterson Bates has been sold to Pacific Equity Partners.
GPB is Australia’s largest advertising agency and owns 31 per cent of Marketforce.
Marketforce group managing director John Driscoll said he was unable to comment on what effect the sale would have on the agency because he was unaware that GPB had changed hands.
Mr Driscoll said he had received no official confirmation of the sale.
“I don’t know anything about the sale of George Pattersons other than what’s been written in The Australian Financial Review and that all seems to be based on speculation,” he said.