Marketforce picks up international award

LOCAL agency Marketforce recently won a prestigious award at the World Lotteries Association conference in Glasgow.

The company won the category which attracted the highest number of entries, Best TV/Cinema Commercial for Lotto, with its Stack the Odds in your Favour television commercial for the WA Lotteries Commission’s Slikpik 18.

Marketforce managing director Iain Rowe said the awards were highly competitive.

“They are entered by many major lottery commissions in the world, including the USA, Canada, Japan, Germany and France,” Mr Rowe said.

“Entrants had to supply background information on the marketing strategy, why the ad was done the way it was and bottom-line results. Performance is the most important criterion as it is proof the campaign worked.”