LINC Integrated has announced its ongoing partnership with the Australian Finance Group following interest in the group’s $2 million a year national account from agencies such as Gatecrasher and 303.
“It’s no small feat to combine the structured nature of marketing and public relations with the creative advertising culture, but we believe we have developed the right mix to achieve better results by cost efficiently influencing behaviour,” he said.
The company switched its media buyer from Starcom to Media Decisions last month and the new deal came into effect on July 1.
The principal reason behind the decision was a greater range and depth of research offered to Linc by Media Decisions, Mr Carlson said.
New recruits have been employed to meet the demand of Linc’s growing business, among them account director Nicki Smeulders, art director Troy Barbitta, production coordinator Sophie Parkes, account coordinators Karyn Pinches and Anna McDonald, and account executive Matej Nvota.