Ingrid Hocking
Managing director, designer
Ingrid Hocking Couture
A THREE-MONTH holiday to Perth from Victoria has turned into a successful career for Ingrid Hocking, who has grown her high-end custom couture business from her garage into a burgeoning international venture.
Ms Hocking established her business in 2006, starting with small jobs such as alterations and repairs, which supported her core focus of designing one-off bridal and evening wear garments.
Through word-of-mouth referrals, Ms Hocking’s business outgrew her garage and, in 2010, she constructed a purpose-built studio to cope with an increasing clientele.
During that time, her couture gowns were receiving statewide and national attention as she became the designer of choice for sport stars’ partners’ gowns for high-profile events such as the Sandover Medal, the Brownlow Medal and the Allan Border Medal.