How important is brand?

The Financial Services Institute of Australasia (Finsia) is holding a luncheon seminar on the importance of brand, September 6 at the Parmelia Hilton. Guest speaker Terry Agnew, group chief executive officer of RAC (WA), has been involved as an executive or director with a number of organisations that have strong brands, including RAC. Mr Agnew will discuss the importance of brand to those organisations, as well as some of his own views about brand importance and value. Registration for this seminar, luncheon and networking event costs $82.50 for Finsia members and $110 for non members. For more information contact Finsia on 9223 7200 or email

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