Guy de Kok
Managing director
Floraco
A SIXTH-GENERATION flower grower of hard-working immigrant parents, Guy de Kok has helped to solidify Floraco’s position as one of the state’s largest producers of fresh flowers.
The business has also just recorded its most profitable year in its 30-year history, a reward for the hard work and long hours Mr de Kok put in to position the company in an environment of rising costs and falling sales.
The range of managerial, sales, logistical, scientific and technological innovations implemented at Floraco by Mr de Kok has led to substantial increases in production and revenue.
The success has allowed Mr de Kok more time and energy to give back to the community, including via regular donations to Police and Community Youth Centres and the Cancer Council. In addition, Floraco provides regular work for unskilled people with intellectual or physical disabilities.
Mr de Kok says Floraco is researching alternative energy options, including geothermal, solar and wind energy, as a way to help combat rising prices.