30/05/2022 - 10:00

Full-service creative agency focused on empowering remote communities

30/05/2022 - 10:00

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Full-service creative agency focused on empowering remote communities
(L-R) Market Creations Agency Digital Marketing Consultant, Lucy Liew, with Deeyana Feldman, Quality Assurance Officer at PAMS in Newman, Western Australia

Market Creations Agency, based in Perth and Geraldton, is a full-service creative agency, providing marketing, public relations, web development and graphic design solutions.

Spanning its services across local government, not-for-profit, and corporate enterprises, Market Creations Agency has spent its 25-year history travelling around Western Australia and more recently the Northern Territory building meaningful relationships with their clients and their communities.

Over the years, Market Creations Agency has had the opportunity to engage with Aboriginal organisations with a focus on empowering remote and regional communities.

“We have a long history working in regional WA and now the Northern Territory – we know the communities well, and what makes them different to one another. We have always worked towards our mission of making a difference, and we believe that this is particularly valuable in regional and remote areas”, said Darren Lee, Managing Director at Market Creations Agency.

This understanding of the environment that Aboriginal organisations operate in helps to shape the engagement and communication strategies that Market Creations Agency recommends in order to add maximum value. It also cultivates a strong understanding of cultural sensitivity and awareness.

Market Creations Agency has worked closely with the Geraldton Regional Aboriginal Medical Service (GRAMS) since June 2020, providing marketing services such as social media management, public relations, website development and graphic design. Over that period, they have helped to grow GRAMS’ social media by 54.8%, reaching 2,486 followers. Speaking to GRAMS’ website development projects and managed services, Health Promotions Officer David Batty said the organisation is pleased with Market Creations Agency’s offering.

Market Creations Agency understood our needs and worked closely with us to develop the website and intranet tailored to our requirements. The team also supported us in facilitating the project, making it a smooth and stress-free process. We’re really impressed with the finished sites,” said David Batty, Health Promotions Officer at GRAMS.

Puntukurnu Aboriginal Medical Service (PAMS), engaged Market Creations Agency in October 2020 to manage their website, social media, and public relations to promote their services and programs, graphic design for annual reports and other collateral. In that time, they have grown PAMS’ social media following by 420%. These impressive results illustrate the Agency’s knowledge and awareness of their client’s needs.

“Market Creations understands the importance of our language and the importance of using art and graphics to convey our messages effectively to our community. We’re very happy with the ongoing services provided by Market Creations Agency”, said Deeyana Feldman, Quality Assurance Officer at PAMS.

Several Aboriginal Corporations have engaged Market Creations Agency for their marketing needs, including the Wunan Foundation, Wirraka Maya Health Service Aboriginal Corporation, MEEDAC, Laynhapuy Homelands Aboriginal Corporation, Derby Aboriginal Health Services, Moorditj Koort Aboriginal Corporation, Yura Yungi Medical Service Aboriginal Corporation, and Bidyadanga Aboriginal Community among the current clients.

In the local Government sector, the Market Creations Agency team has been supporting the Shire of Ngaanyatjarraku in promoting the work the Shire is doing in support of its many Aboriginal communities, their unique challenges and highlighting some of the inequities they continue to endure.

In the Small Business sector, Aboriginal enterprises including Oaks Civil, the Yurala Group of companies and Pilbara based F&G Cranes have all engaged Market Creations Agency to help them develop their brands, marketing strategy and digital presence.

Most recently, Market Creations Agency engaged with Wangka Maya Pilbara Aboriginal Learning Centre to update their branding, collateral, and educational resources. Wangka Maya is a leading Aboriginal language and resource centre in Australia, ensuring young people remain strong in retaining their Aboriginal language, identity and history, and cultural continuity. The services Market Creations Agency provide to Wangka Maya ensure they have effective tools in place to achieve their organisational goals.

“Our objective is to help these organisations to better engage their communities, driving an authentic two-way conversation that enables them to achieve their objectives,” commented Jesse Lee, Business Development Executive, Market Creations Agency.

Looking to the future, Market Creations Agency is committed to building these established relationships and ensuring an ongoing physical presence in regional WA and the Northern Territory. With offices in Perth and Geraldton, the agency’s marketing consultants frequently travel to visit clients in regional areas, which highlights the dedication of the organisation as a whole to strengthen relationships with clients in these areas.

Reflecting on how these relationships are instrumental in shaping the future of Market Creations Agency, Darren Lee commented “Working with Aboriginal organisations and regional / remote communities aligns with the core purpose of our agency – to make a difference. We are incredibly grateful for the opportunity to work within these communities, grow in our own understanding in order to better support the fantastic causes of these organisations.”

To find out more, go to www.marketcreations.com.au call (08) 6168 1000 or email mc@marketcreations.com.au

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