Initiative

Initiative Perth is a media planning and buying agency located in Leederville Perth, WA.

Client relationships are at the core of our business offering and Initiative Perth’s Referral Rating from clients is continually above national and international benchmarks, with each Initiative Perth client recorded as Supporter or Active Advocate. The Company welcomes anyone to engage with their existing clients and hear firsthand about the best in market service Initiative Perth provides.

Initiative has been widely recognised by the Western Australian Media Industry as being the leading media planning and buying agency in the state, winning the Campaign Brief Media Agency of the Year award the last two years running (2018 & 2019.) Additionally, Media-i who independently conducts Australia’s largest media industry survey, continually ranks Initiative Perth a clear first in approachability, transparency, briefing & negotiating, insights and overall Net Promoter Score (NPS).

Initiative takes a leadership role in educating the industry by running the Ad School course on Media Planning and Buying in conjunction with the Communications Council of Western Australia. It ensures they drive the progression of our industry locally and develop future talent. At every opportunity they look to extend this to their clients, continually educating them on an ever evolving media landscape.

Initiative look to drive media excellence through three key areas of focus;
1) Media Planning – Making as best informed media recommendations as possible. Planning and strategy is powered by analysis of consumer, category and media consumption as well as previous campaign performance
2) Media Trading – Negotiating the maximum amount of value from each media investment /transaction. We have an autonomous and agnostic approach when it comes to media – ensuring assessment of channels/placements on a case by case basic to meet campaign objectives and negotiate maximum value
3) Performance and Optimisation - Ensuring accurate deployment of media and measuring & optimising its performance to maximise