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Cultural tourism blueprint released

Cultural tourism blueprint released

A FIVE-YEAR plan to build and strengthen Western Australia’s unique arts and cultural tourism has been released.

Called Journey Further: An Arts and Cultural Tourism Strategy for Western Australia, the document outlines the WA Government’s three key objectives in establishing the State as a cultural destination.

These are:

 

Ensuring Government’s tourism and arts departments work together and more closely with the private sector;

 

Better promotion of existing arts and cultural events to national and international audiences – including more planned education of visiting journalists; and

 

Capitalising on State arts and cultural images through their use in promotional campaigns.

 

 

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