Wesfarmers subsidiary Coles has entered the car insurance market, offering potential customers the opportunity to triple their four cent fuel discount receipt once a month for a year.
Insurance will be available online and through a dedicated call centre.
Coles Car Insurance will also offer choice of repairer, a lifetime guarantee on repairs by authorized repairers as standard and flexible cover options.
Customers taking out comprehensive cover will also have their groceries insured if they are damaged in any car accident.
Coles chief financial officer Tony Buffin said Coles Car Insurance offered customers a quality product at a great price.
"Our customers tell us that they expect Coles to deliver great value and quality products, and with the backing of Wesfarmers Insurance, we think we've created a unique and compelling car insurance product for Australians," Mr Buffin said.
Wesfarmers said the insurance would be backed by the strength of Wesfarmers Insurance.
According to Robert Scott, managing director of Wesfarmers Insurance, "As Australia's fifth largest general insurer, this launch continues to confirm our long-standing commitment to the insurance needs of Australians."
"With the costs of motoring increasing, consumers benefit in so many ways with Coles Car Insurance. In addition to great value, there is the peace of mind that comes from insuring with one of Australia's largest and longest serving insurers," Mr Scott said.
