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CPA Australia targets Gen Y

CPA Australia has formally launched its new superannuation campaign on You Tube in a bid to reel in Generation Y. The self-proclaimed quirky campaign was launched with a black and white mockumentary video called "Learn to Love Your Super" featuring a character called Super pursuing an unrequited love interest. If you’d like to check it out, head to: http://www.youtube.com/watch?v=hJALFjEJ8Go

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